Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Homeowning urban singles with low income.
Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Mixed educational status with some having a high school education and some college. Occupations range from service work to the professional sector.
Urban families drawing a mid-scale income.
A higher percentage own their own homes. Education varies from high school to college with some holding mid-management positions.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.